Today I sent this email to my Two Days Off email list and it has me all in my feelings.
Hi friend, today I am writing you with some bittersweet albeit unsurprising news. Two Days Off is closing up shop.
I am sure you've noticed the significant decrease in mail and shop activity from TDO over the past year. That is because of all the life changes I have been navigating personally. If you follow my personal accounts already, you may know that I gave birth to a sweet little boy in January. The nine months preceding that were more challenging than anything I prepared for and because of that I had to ease up on TDO. Now that I am settled into life as a working parent (yes, I have a day job in the climate space too), I have come to realize my plate is too full for the new phase I am in and I have decided to close this chapter that has meant so much to me.
If you've been here from the beginning you know that Two Days Off began organically with a lot of inspiration and support from people like you. I wanted to do business differently and create a values driven company and that I did and will always be proud of. Over the course of my five years in business I have made life long friends, grown in ways I never would have without becoming an entrepreneur, lost someone very dear to who has left a gaping hole, and found deep fulfillment in motherhood. I personally transformed, and hope that in that process I was able to add value to your life in some small way.
With that said, I will be clearing out remaining inventory and wrapping up before the end of the year. Everything in the shop is currently 50% off, no code needed.
This may be the end of Two Days Off in its current iteration, but it certainly won't be the end of my creative pursuits.
Thank you for five beautiful years.
This Gina had no idea she’d be closing up shop anytime soon, but thats how life goes sometimes.
The biggest feeling I feel is relief. I haven’t been putting the effort Two Days Off deserves into it for a while now and it has been hard for me. Closing this chapter feels like good timing as I have entered a brand new one. While I know I could try to juggle motherhood, my relationship, my career, and this business I built with my blood, sweat, and tears (literally), I just don’t want to. I don’t want to juggle, I want to do less and enjoy as much of this time with my little one as I can.